Portfolio

Welcome to my portfolio! Here you’ll find a collection of my work across beauty, wellness, and lifestyle brands—each piece crafted to connect, convert, and reflect a brand’s unique voice. All samples are original writing, including spec work created to showcase my skills and style.

Blog Post

This educational blog post breaks down common skincare concerns by skin type—dry, oily, and combination—and offers tailored product recommendations to help readers build a more effective routine. The piece is written to inform and engage beauty consumers while subtly promoting product benefits and brand trust.

(This is a self-initiated spec project and not affiliated with an existing brand.)

Promo Email

This promotional email introduces GlowRadiance’s new Hydrating Face Serum with persuasive, benefit-driven copy that highlights key ingredients and their skin-enhancing effects. Designed to increase conversions and boost product interest, the email maintains a friendly, confident tone while encouraging immediate action.

(This is a self-initiated spec project and not affiliated with an existing brand.)